Derived from Latin and means "those who go to each other". It is the conversation between two people, based on a series of questions or statements on which one of the parties will give his opinion or answer.
The different types of interviews are classified according to their different objectives; which can be journalistic, scientific, labor, etc.
It is a qualitative research instrument to collect data. Canales defines it as "the interpersonal communication established between the researcher and the subject of study, in order to obtain verbal answers to the questions posed about the proposed problem".
The Sales Glossary is a compendium of all the most commonly used terminology in sales strategy. Many of the concepts listed here are used when implementing a CRM system or a digital sales funnel, no matter if they are legacy systems or an online CRM. See also our blog that deals with sales techniques, marketing and sales culture.