A subheading is a term commonly used in journalism and corporate blog writing. It refers to a short paragraph that provides a summary of the main points of the text, often concluding with a question or a compelling sentence to encourage the reader to keep reading.
While there are various arrangements or structures for journalistic content, it is typical for a written news article to include a kicker (a concise text preceding the headline), the headline (which succinctly conveys the news item's content), the lead (a summary of the main information), and the body of the text or article itself. Additional elements such as photographs and captions may also be present.
The Sales Glossary is a compendium of all the most commonly used terminology in sales strategy. Many of the concepts listed here are used when implementing a CRM system or a digital sales funnel, no matter if they are legacy systems or an online CRM. See also our blog that deals with sales techniques, marketing and sales culture.