White Papers are used in marketing and sales to promote a new product, service or technology through persuasive writing without being promotional or a direct sale. The essence of a white paper is to influence decision making in favor of a company over the competition with convincing and reliable arguments.
White papers purppose in Digital Marketing. Creating white papers allows companies to demonstrate their expertise within a certain space. As people share links to white papers or mainstream media cover information included in a white paper, the content assists inbound link building and drives website traffic.
The Sales Glossary is a compendium of all the most commonly used terminology in sales strategy. Many of the concepts listed here are used when implementing a CRM system or a digital sales funnel, no matter if they are legacy systems or an online CRM. See also our blog that deals with sales techniques, marketing and sales culture.