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Connect · First steps

Upnify Connect overview: channels, conversations, teams, and assistants

Learn what each Connect component does and how they work together to handle your company\u2019s digital messages.

Customer support team connected across digital messaging channels in a bright office.

Published on November 2, 2026

Upnify Connect brings conversations from your company\u2019s digital channels into one inbox. To use it well, distinguish where a message comes from, the thread your team handles, and the people who participate. This helps you decide what to connect, who should reply, and what can be automated.

The main parts of Connect

ItemWhat it representsWhat you use it for
ChannelThe place where a person writes, such as Web Chat, WhatsApp, Messenger, Instagram, or Telegram.Connect a message source and define how its conversations enter Connect.
ConversationThe message thread with a person through a channel.Handle, assign, categorize, transfer, or close a request while keeping its history.
ContactThe person\u2019s identity associated with a conversation.Recognize who is writing and review their interactions. A contact and a conversation are different: one person may have multiple threads.
Agent and teamThe user who handles a conversation and the group that organizes the people responsible.Distribute work by channel, schedule, topic, or team capacity.
AI assistantAn optional configuration that can answer or support automated service.Handle common questions and, when appropriate, let an agent take over.
Upnify Connect welcome page showing the WhatsApp setup step and the Connect another channel option
Getting started begins with connecting a channel. WhatsApp is a suggested option, and you can choose another channel too.

How the parts work together

  1. A person asks a question through your website\u2019s Web Chat. The channel identifies the source.
  2. Connect creates or continues a conversation with that person and keeps the exchange in its thread.
  3. Distribution rules can route the thread to a team or an agent. The assigned person is responsible for following up.
  4. If you configured an AI assistant, it can handle the conversation according to its rules. Otherwise, your team handles it directly.
  5. Your team replies, transfers, or closes the thread and can later review its history and available indicators.
Keep customer service and sales stages separate
The conversation funnel organizes service or support stages in Connect. The CRM funnel tracks an opportunity\u2019s sales progress. Moving a conversation to another stage does not by itself create or advance a CRM opportunity.
Connect settings showing the customer service team and its assigned agent count
Teams group people who can receive or handle conversations. Review their assigned members from Settings.

A practical way to begin

Start with the channel that receives the most questions, decide which team will handle it, and agree when a conversation should go to an agent or an assistant. Then define how to categorize and close threads. For example, a service company can start with Web Chat for website requests and add WhatsApp when its provider account is ready.

Connect preserves service context. A Connect contact should not automatically be treated as a CRM opportunity: each product has a different purpose, and links between records depend on configuration and the team\u2019s actions.