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CRM · Follow-up

How to review opportunity progress and actions

Review opportunity history and clearly record the next sales step.

Opportunity timeline showing a call, note, and next action

Published on October 19, 2026

An opportunity brings together the context for a potential sale: who is involved, what you proposed, its current stage, and what still needs to happen. Recording each conversation and commitment helps the team coordinate follow-up, keep the forecast current, and resume the process without asking the contact to repeat information.

Opportunity timeline with a call, note, and next step

Review the opportunity status

  1. Open Opportunities and select the opportunity name or contact to open the record.
  2. Review the stage, confidence, amount, estimated close date, and company in the summary. These details provide context before you read the history.
  3. Confirm who owns the opportunity and what happened most recently. If the amount, date, or stage no longer reflects the conversation, update it while editing the opportunity or recording the next follow-up.

Review the follow-up history

Follow-up history contains notes recorded for the opportunity. Each entry lets you check its date, the team member who recorded it, its follow-up type, and the note. Select Change view to switch how you review the entries. Use the filter to narrow them by follow-up type or search for words in the notes.

Read recent entries together: a call may answer a question, a note may record a decision, and another activity may show what someone promised to send. The newest note may not contain the full context by itself.

Chronological follow-up history and notes

Record what happened and make the next step clear

Select Add follow-up to save the result of an interaction. The note is required; write what you discussed, how the other person responded, and what you agreed to do. When appropriate, update the stage, follow-up type, or confidence as well.

If the next action has not happened yet, schedule it separately from the button options: you can create a reminder, appointment, call, visit, or task. This keeps the history focused on what happened and the Pending activities section focused on what remains to be done.

Form for recording a follow-up and updating stage or certainty
Example: after presenting a proposal, record “Ana will review the 12-license package with Finance and confirm on Thursday.” If you agreed to speak that day, schedule a call for Thursday. The next person who opens the opportunity will know what was agreed and when to follow up.

Review pending actions

The Pending activities section shows upcoming activities tied to the opportunity, including their date, type, subject, and owner. Check it before contacting the customer to avoid duplicating a call or delivery that is already scheduled. If the commitment changes, edit or complete the pending activity so the team has current information.