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CRM · Follow-up

Which activity type should you choose: reminder, call, appointment, visit, or task?

Learn how CRM activities differ so you can choose the right type for each next step with a contact.

CRM menu for creating reminders, appointments, calls, visits, and tasks

Published on October 16, 2026

Activities turn a follow-up intention into work with an owner and date. Choosing the right type makes the next action easier to recognize and review later.

New menu showing activity types
Under New, choose the activity that best describes the next step.

How the types differ

TypeUse it when…What to record
ReminderYou need time for a brief action that is not a call, appointment, or visit.Subject, date and time, related contact, and context.
CallThe next step is a phone conversation.Contact, purpose, planned time, and points to cover.
AppointmentA meeting is agreed for a specific time, in person or remotely.Participants, goal, location or link, and preparation.
VisitThe activity requires going to a location or receiving someone.Contact, address, purpose, and logistics.
TaskSomeone must complete work, such as preparing a proposal or checking information.Expected outcome, owner, due date, and context.
Actual reminder form
Fields vary according to the selected activity type.

How to decide

  • If you need to remember a piece of work, create a reminder.
  • If you will speak by phone, schedule a call; record the conversation afterward through call follow-up.
  • If you agreed on a meeting time, use an appointment.
  • If the activity happens at a physical location, use a visit.
  • If someone must deliver a result, assign a task.
Write a clear action
“Confirm proposal quantities with Ana” is more useful than “Follow-up.” Link the contact and add preparation details; avoid unnecessary sensitive information.
Task form with owner
The To field identifies who the task is assigned to.

Activity or call note

An activity organizes future work. Call follow-up preserves a conversation that already happened. You may need both: schedule the call, then record its notes afterward. Check the time zone and configure recurrence if it will repeat.