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How to configure follow-up types and opportunity certainty for orders and quotes

Organize available follow-up types and understand how they relate to quotes, orders, and an opportunity\u2019s sales certainty.

A team reviews sales activities and certainty levels with conceptual 3D elements.

Published on November 9, 2026

When following up on a quote or order, it is easy to confuse two different values: a follow-up type describes an activity recorded by the team; certainty is the sales estimate for a CRM opportunity. Neither replaces a quote or order status in ERP or indicates whether it has been paid.

These catalogs are configured in CRM
Follow-up types and certainty levels are managed in CRM. They are used in the related sales context of customers, opportunities, and activities; always check which record you are editing.

Configure follow-up types

Open CRM > Settings > Catalogs > Follow-up types. Review existing options to avoid duplicates. Select New, enter a specific name, and choose whether it applies to prospects, customers, or both, based on the available classification field. The name should explain what the team did, not describe an order status.

CRM follow-up type catalog for classifying prospect and customer activities.
Specific labels make history and reports easier to read.

Examples include Quote review, Order confirmation, or Post-sale follow-up. When recording an activity, select the type that best describes the interaction. It classifies follow-up; by itself, it does not create a task, send a notification, or change a quote.

Configure certainty levels

In CRM > Settings > Catalogs > Certainty, review existing levels and descriptions. Each option combines a percentage with guidance so people assess opportunities consistently. Keep the scale clear and avoid duplicate percentages or ambiguous descriptions.

CRM certainty catalog with percentages and sales descriptions.
The description guides the team when estimating an opportunity.

For example, your team might use Low (30%) while validating needs, Medium (60%) after confirming interest, and High (90%) when the customer is reviewing a specific proposal. The company defines these criteria; the percentage is not calculated automatically and does not guarantee a close.

Which value to use

ValueWhat it representsWhat it does not mean
Follow-up typeThe activity recorded in history, such as reviewing a quote with the customer.Does not change a quote or order status, amount, or payment.
CertaintyThe sales estimate for a CRM opportunity.Does not confirm a sale, represent a payment percentage, or automatically update the ERP document.
ERP document statusThe quote\u2019s or order\u2019s own status in ERP.Should not be inferred from certainty or a follow-up type.

If a quote is linked to an opportunity, update certainty on that opportunity when your sales assessment changes. Record the call, meeting, or other activity with the appropriate follow-up type. If the process has already created an order, check its status directly in ERP. This keeps each value meaningful.

Example

  1. A salesperson sends a quote linked to a company opportunity.
  2. After reviewing it with the customer, they record Quote review in history.
  3. After learning the budget and decision date, they update the opportunity certainty using the team\u2019s agreed criteria.
  4. When an order is created, they check its status in ERP. Certainty does not confirm the sale or replace order follow-up.

Keeping activity, estimate, and document status separate avoids false expectations and makes sales follow-up more reliable.