The term "canvas" carries various meanings and applications across different contexts. At its most fundamental level, it denotes a canvas material employed in the creation of artworks, encompassing oil paintings, watercolors, or any other form of artistic expression. Canvas provides an empty surface where artists can unleash their creativity and capture their imaginative concepts.
Nevertheless, in the realms of technology and business, the term "canvas" also finds use to describe specific tools and concepts. For instance, the "Business Model Canvas" stands as a widely embraced tool for the design and analysis of business models. It comprises a visual representation that deconstructs the essential components of a business, including customer segments, value proposition, distribution channels, revenue streams, key resources, key partners, and key activities.
The Marketing Glossary is a compendium of all the most commonly used terminology in sales strategy. Many of the concepts listed here are used when implementing a CRM system or a digital sales funnel, no matter if they are legacy systems or an online CRM. See also our blog that deals with sales techniques, marketing and sales culture.