Cloud computing, also known as cloud technology, represents a revolutionary paradigm in the delivery of Information Technology (IT) services in the digital era. Instead of relying solely on local IT resources, this model provides access to a wide range of computing resources and services over the Internet, supplied by external providers operating from remote data centers.
Essentially, cloud computing enables users to remotely access and utilize services such as storage, processing power, applications, software development, and security without the need to own or maintain the corresponding physical infrastructure. These services are delivered through a network, usually the Internet, and dynamically adapt to users' changing needs.
One distinctive feature of cloud computing is its ability to offer resources on-demand. This means that organizations can scale their IT resources as needed, optimizing operational costs and improving flexibility. Billing is based on actual usage, allowing businesses to pay only for the resources they consume rather than investing in costly infrastructures that might be underutilized.
The responsibility for maintaining and managing the infrastructure lies with cloud service providers, freeing organizations from the complexities associated with IT management. This decentralized approach has significantly transformed how businesses manage their operations, facilitating greater agility and efficiency.
The impact of cloud computing extends beyond operational efficiency, enabling technological advancements such as Internet of Things (IoT) computing, Big Data processing, and machine learning. By democratizing access to computing power, cloud computing has played a crucial role in the digital revolution, allowing businesses of all sizes and sectors to harness technology in a more accessible and efficient manner. This paradigm has been fundamental to the evolution and innovation in the contemporary business landscape.
The Marketing Glossary is a compendium of all the most commonly used terminology in sales strategy. Many of the concepts listed here are used when implementing a CRM system or a digital sales funnel, no matter if they are legacy systems or an online CRM. See also our blog that deals with sales techniques, marketing and sales culture.