Conversational marketing is a strategy focused on real-time interactions with customers through tools like chatbots, live chat, or messaging apps such as WhatsApp®. This approach enables direct, personalized, and instant communication, enhancing the customer experience.
When integrated with a CRM like Upnify, conversational marketing allows businesses to centralize customer interactions and leverage data to tailor future communications or identify sales opportunities. For example, an AI assistant can handle common queries, while complex questions are escalated to sales representatives.
This strategy not only improves customer engagement but also increases conversion rates by delivering timely and relevant responses.
The Marketing Glossary is a compendium of all the most commonly used terminology in sales strategy. Many of the concepts listed here are used when implementing a CRM system or a digital sales funnel, no matter if they are legacy systems or an online CRM. See also our blog that deals with sales techniques, marketing and sales culture.
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