A "Dark Post" in marketing, also known as a "dark ad" or "hidden post," is a type of social media advertisement that doesn't appear in the public news feed of a page or profile but is selectively shown to specific audiences. Unlike regular posts that are published on a page's feed and are visible to all followers, dark posts are ads that are targeted to specific segments of the audience in a more discreet and personalized manner. These ads can be used on various social media platforms such as Facebook, Instagram, Twitter, and LinkedIn.
Here are some key features of Dark Posts in marketing:
In summary, Dark Posts in marketing are highly targeted and customized social media ads that enable businesses to reach specific audiences more effectively and discreetly. This strategy helps optimize campaign performance and ensures that promotional content is relevant to those who see it.
The Marketing Glossary is a compendium of all the most commonly used terminology in sales strategy. Many of the concepts listed here are used when implementing a CRM system or a digital sales funnel, no matter if they are legacy systems or an online CRM. See also our blog that deals with sales techniques, marketing and sales culture.