Evergreen Content Strategy

An evergreen content strategy involves creating timeless, high-value content that remains relevant to the audience over an extended period. Examples include guides, tutorials, and foundational definitions related to an industry or topic.

This strategy is highly effective for SEO as it drives consistent traffic without requiring frequent updates.

To implement this strategy effectively, focus on keyword research and producing content that addresses recurring audience needs, ensuring long-term visibility and engagement.

The Marketing Glossary is a compendium of all the most commonly used terminology in sales strategy. Many of the concepts listed here are used when implementing a CRM system or a digital sales funnel, no matter if they are legacy systems or an online CRM. See also our blog that deals with sales techniques, marketing and sales culture.