Fine-tuning is the process of training an existing artificial intelligence model using a specific set of additional data. This process is used to adapt a general AI model, such as ChatGPT®, to a particular task or to improve its performance in a specific context.
In marketing and sales, fine-tuning allows businesses to customize AI models so they better understand the needs of a particular industry or company, optimizing their ability to generate responses, analyze data, or assist in customer service processes.
The Marketing Glossary is a compendium of all the most commonly used terminology in sales strategy. Many of the concepts listed here are used when implementing a CRM system or a digital sales funnel, no matter if they are legacy systems or an online CRM. See also our blog that deals with sales techniques, marketing and sales culture.
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