In-house

In-house is a term used in the business and marketing world to describe a practice in which a company performs certain activities or functions in-house, rather than outsourcing them to third parties or outside agencies. When a company performs tasks internally, it is said to perform them "in-house".

The in-house strategy is commonly used for functions that are considered core or fundamental to the business, and which require a high level of control, confidentiality or specific knowledge. Some of the areas in which companies often choose to work in-house include:

1. MarketingSome companies decide to have their own internal marketing team to develop and execute advertising, public relations, content and social media strategies.
2. Product Developmen: Many companies choose to have their own R&D (Research and Development) team to create new products and improve existing ones.
3. Customer service:Some companies prefer to have their own customer service center to interact directly with their customers and provide them with support.
4. Design and creativity:Some companies maintain an in-house creative team to develop graphic materials, product designs and other creative initiatives.

The decision to work in-house or outsource certain functions depends on several factors, such as the complexity of the task, the internal resources available, the expertise required and the associated costs. While the in-house strategy offers greater control and direct knowledge of the business, outsourcing can provide flexibility, specialization and cost savings.

Some companies opt for a mixed approach, keeping certain critical functions in-house while outsourcing other less central tasks. Ultimately, the choice of in-house or outsourcing strategy should be based on the specific needs and objectives of each company.

The Marketing Glossary is a compendium of all the most commonly used terminology in sales strategy. Many of the concepts listed here are used when implementing a CRM system or a digital sales funnel, no matter if they are legacy systems or an online CRM. See also our blog that deals with sales techniques, marketing and sales culture.