A jingle is a short, catchy, easy-to-remember melody used in advertising or marketing campaigns to promote a brand, product or service. It usually consists of a song or a short phrase that is repeated several times in radio, television or even online advertisements.
The main purpose of a jingle is to create an emotional impact and leave a lasting impression in the minds of the target audience. By being memorable and engaging, a jingle can reinforce brand recognition and become associated with a specific product or service. In this way, it helps to increase brand awareness and can influence consumers' purchasing decisions.
A famous example of a jingle is McDonald's: "I'm lovin' it". It is a short, easy-to-remember phrase that has been used in their commercials for many years and has contributed to building the brand's image. In Mexico, a famous jingle is that of Sabritas: "Sabritas, papas Sabritas. You can't eat just one" or Bimbo's: "Make sandwich, make sandwich", which, accompanied by a TikTok-like dance, can attract different audiences.
As in the case of English jingles, successful Spanish jingles can become part of popular culture and continue to resonate in the collective memory over time.
The Marketing Glossary is a compendium of all the most commonly used terminology in sales strategy. Many of the concepts listed here are used when implementing a CRM system or a digital sales funnel, no matter if they are legacy systems or an online CRM. See also our blog that deals with sales techniques, marketing and sales culture.