A language model is a type of artificial intelligence trained to process and generate text in natural language. These models, like ChatGPT®, are trained using large amounts of textual data to learn language structures and patterns, allowing them to generate coherent responses to questions, write texts, or engage in conversations.
In marketing and sales, language models are used to automate content creation, personalize customer interactions, and improve customer service efficiency through chatbots and virtual assistants.
The Marketing Glossary is a compendium of all the most commonly used terminology in sales strategy. Many of the concepts listed here are used when implementing a CRM system or a digital sales funnel, no matter if they are legacy systems or an online CRM. See also our blog that deals with sales techniques, marketing and sales culture.
Find the best articles about commercial culture, sales, marketing and more.
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