Quality Score is a term used in digital marketing, especially in online advertising, such as Google Ads (formerly known as Google AdWords). It refers to a metric that Google uses to measure the relevance and quality of ads and keywords in an advertising campaign.
The Quality Score is based on several factors, such as the expected click-through rate (CTR), the relevance of the ad and keywords to the user's query, and the quality of the landing page. The more relevant and useful the ad is to users, the higher the Quality Score. In turn, a high Quality Score can result in a lower cost per click (CPC) and a better position of the ad in the search results pages.
Google's goal in using Quality Score is to provide users with relevant, high-quality ads, while incentivizing advertisers to create more effective and valuable campaigns for users. Quality Score is a fundamental metric in digital marketing that influences the performance and success of online advertising campaigns.
The Marketing Glossary is a compendium of all the most commonly used terminology in sales strategy. Many of the concepts listed here are used when implementing a CRM system or a digital sales funnel, no matter if they are legacy systems or an online CRM. See also our blog that deals with sales techniques, marketing and sales culture.