REEL - Marketing Dictionary - Upnify
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REEL

A "reel" is a short and highly visual video content format that has become extremely popular on social media, especially on TikTok, Instagram, and Facebook. Reels are a powerful tool for online marketing strategies.


A reel typically has a duration of 15 to 60 seconds and is designed to immediately capture the viewer's attention. These videos often feature catchy background music and fast-paced editing that includes quick cuts and visual effects to keep viewers engaged.


Reels are versatile and can be used for a variety of marketing objectives. Businesses can create reels for:


  • Product or service promotion: Reels are ideal for creatively showcasing products, highlighting their key features in a visually appealing way.
  • Brand stories: They can tell short, heartfelt stories about the company, its culture, values, or achievements.
  • Tutorials and tips: Provide useful tips or demonstrate how to use products or services effectively.
  • Entertainment: Create fun and entertaining brand-related content to increase audience interaction and interest.
  • Following viral trends and challenges: Participate in viral challenges or popular trends to boost visibility and engagement.

The key to success in creating reels is creativity and the ability to convey a message concisely and attractively. It's also important to use relevant hashtags and promotional strategies to reach a broader audience


The Marketing Glossary is a compendium of all the most commonly used terminology in sales strategy. Many of the concepts listed here are used when implementing a CRM system or a digital sales funnel, no matter if they are legacy systems or an online CRM. See also our blog that deals with sales techniques, marketing and sales culture.