KPI - Sales Glossary - Upnify
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KPI (Key Performance Indicator)


Key Performance Indicator is used to refer to the metrics that define the objectives to be achieved with the Digital Marketing strategy.


Also known as performance meter, this in order to be able to make decisions and execute those that have been effective in meeting the objectives within the organization. They are commonly used in online marketing, because an analysis of some strategies is performed.




The Sales Glossary is a compendium of all the most commonly used terminology in sales strategy. Many of the concepts listed here are used when implementing a CRM system or a digital sales funnel, no matter if they are legacy systems or an online CRM. See also our blog that deals with sales techniques, marketing and sales culture.