Acceleration campaigns - Sales Glossary - Upnify
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Acceleration campaigns

These are campaigns that attempt to move prospects through the sales cycle with greater speed, providing small nudges at the right time, usually triggered by specific actions. To carry it out, a methodology must be established with its respective stages and steps that allow generating the strategy to close the sale and build loyalty.

For example:

  1. When the prospect hesitates to close the sale, launch a campaign of offers or promotions to accelerate his decision.
  2. The follow-up we give to the customer, based on the questions we ask, allows us to generate the best strategy to build customer loyalty.
  3. Personalized e-mails are an excellent option for an acceleration campaign, as long as they contain useful and quality information.
  4. Calls to action within our landing pages are another good example. They invite the user to learn more about your product or service.
  5. Use a CRM that allows us to define the phases of lead nurturing, program some personalized communications and follow up with potential customers in order to provide the most appropriate response to their needs.

These are some examples of how to generate useful acceleration campaigns for your business or company.

The Sales Glossary is a compendium of all the most commonly used terminology in sales strategy. Many of the concepts listed here are used when implementing a CRM system or a digital sales funnel, no matter if they are legacy systems or an online CRM. See also our blog that deals with sales techniques, marketing and sales culture.