Advertising slogan - Sales Glossary - Upnify
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Advertising slogan

A slogan is a short, memorable phrase or statement that is used to advertise or promote a product, service, or cause. It is often used as a catchphrase or tagline and is intended to capture the attention and interest of potential customers or supporters. Slogans are typically used in marketing and advertising campaigns to help differentiate a brand or product from its competitors and to create a memorable and distinctive identity. They are often catchy, memorable, and easy to remember, and are used to convey a message or theme that is associated with the brand or product.

It is a short and creative phrase that summarizes the essence of a company or the benefits of its product, it is considered a personal seal and an element of identity of the company or brand.

The Sales Glossary is a compendium of all the most commonly used terminology in sales strategy. Many of the concepts listed here are used when implementing a CRM system or a digital sales funnel, no matter if they are legacy systems or an online CRM. See also our blog that deals with sales techniques, marketing and sales culture.