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It is a short and creative phrase that summarizes the essence of a company or the benefits of its product, it is considered a personal seal and an element of identity of the company or brand.

The Sales Glossary is a compendium of all the most commonly used terminology in sales strategy. Many of the concepts listed here are used when implementing a CRM system or a digital sales funnel, no matter if they are legacy systems or an online CRM. See also our blog that deals with sales techniques, marketing and sales culture.