A B2B company is any company that offers to other companies, i.e., its main customers are companies or organizations and not the end consumer. These companies are engaged in producing products or services to be consumed by other companies and these in turn are the ones that satisfy the final consumer.
This type of company is mainly related to wholesale trade, but can also refer to the provision of services and consumption of content. The B2B business model has made exponential inroads, developing great business opportunities.
The Sales Glossary is a compendium of all the most commonly used terminology in sales strategy. Many of the concepts listed here are used when implementing a CRM system or a digital sales funnel, no matter if they are legacy systems or an online CRM. See also our blog that deals with sales techniques, marketing and sales culture.