B2C (Business to Consumer) - Sales Glossary - Upnify
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B2C Business


Also known as Business-to-Consumer, hence the acronym B2C, refers to commercial activity between a business and an individual consumer. It refers to any type of direct-to-consumer business and has been associated with online sales, also known as e-commerce.


It is a type of practice related to marketing, this is employed by commercial firms, with the objective of directly reaching a customer or consumer.


The strategies carried out by the marketing area are usually focused on scenarios with a high number of potential customers, in this way they manage to create high traffic and build consumer loyalty.



The Sales Glossary is a compendium of all the most commonly used terminology in sales strategy. Many of the concepts listed here are used when implementing a CRM system or a digital sales funnel, no matter if they are legacy systems or an online CRM. See also our blog that deals with sales techniques, marketing and sales culture.