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Basically, it is a website that chronologically compiles articles that revolve around a main topic; generally, the articles are presented from the most recent to the oldest. One of its main benefits is the interaction it generates with readers, besides being one of the main strategies to generate traffic to a business website.

In the business field, a blog serves as an "educational" tool for current and potential customers, because it is through it that content is shared, doubts are solved and it helps to inform the person about the advantages or disadvantages of a good or service.

The Sales Glossary is a compendium of all the most commonly used terminology in sales strategy. Many of the concepts listed here are used when implementing a CRM system or a digital sales funnel, no matter if they are legacy systems or an online CRM. See also our blog that deals with sales techniques, marketing and sales culture.