A bot, short for "robot" or "software robot," is a computer program designed to perform automated and repetitive tasks instead of being carried out by a human being. These bots can be programmed to carry out various actions online or in computerized systems, and their functionality can vary widely depending on their purpose.
Bots are used in a wide range of applications. For example, on the web, search engines use bots to crawl and index websites. In social media, there are bots that can be programmed to post content, follow specific users, or automatically respond to certain messages. In the business world, bots are employed to automate customer service tasks, such as answering frequently asked questions or managing appointments.
However, not all bots are benign. Some can be used for malicious purposes, such as creating fake accounts on social networks to spread spam or disinformation. These bots are often subject to regulation and control to protect the integrity of online platforms and user privacy.
Advancements in artificial intelligence and machine learning have led to the creation of more sophisticated bots capable of performing more complex tasks, such as virtual customer service, powered by chatbots or virtual assistants that can engage in meaningful conversations with users.
A bot is a computer program designed to automate tasks online or in computerized systems, ranging from simple and repetitive tasks to more complex and conversational interactions. Their use is common in a variety of fields, from search engines to social networks and customer service.
The Sales Glossary is a compendium of all the most commonly used terminology in sales strategy. Many of the concepts listed here are used when implementing a CRM system or a digital sales funnel, no matter if they are legacy systems or an online CRM. See also our blog that deals with sales techniques, marketing and sales culture.