Brainstorming - Sales Glossary - Upnify
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Brainstorming is a technique widely used to generate ideas, solutions and creative responses to a particular problem or challenge. It is a collaborative process in which a group of people come together to freely share ideas and thoughts, encouraging creativity and lateral thinking.

The main objective of brainstorming is to overcome conventional limitations and barriers to explore new perspectives and approaches. During a brainstorming session, participants are encouraged to express any idea that comes to mind, without judging or prematurely dismissing any idea. The premise is that no idea is incorrect or inappropriate at this early stage.

Brainstorming promotes an inclusive and collaborative environment, where all participants have the opportunity to contribute and build on each other's ideas. The generation of divergent ideas, i.e. ideas that may seem unconventional or even crazy, is encouraged, as these ideas can trigger unexpected associations and connections.

During a brainstorming session, various techniques and tools can be used, such as group brainstorming, the use of idea cards or individual writing. Visualization, drawing or prototyping techniques can also be applied to further stimulate creativity and idea generation.

Once the idea generation phase is completed, ideas can be evaluated and refined to identify the most promising or relevant ones. These ideas can then be developed and turned into concrete solutions or actions to be taken.

Brainstorming is a valuable tool for any individual or team looking to stimulate creativity, innovation and problem solving. It can be used in a wide range of contexts, from business and product development to project planning, decision making and conflict resolution. By encouraging the free expression of ideas and collaboration, brainstorming helps to challenge conventional ways of thinking and discover new and exciting possibilities.

The Sales Glossary is a compendium of all the most commonly used terminology in sales strategy. Many of the concepts listed here are used when implementing a CRM system or a digital sales funnel, no matter if they are legacy systems or an online CRM. See also our blog that deals with sales techniques, marketing and sales culture.