Inbound marketing strategy that is used to generate valuable content around a brand with the objective of seeking an emotional connection between the brand and its audience, in order to build long-lasting relationships with users.
The objective of Branded Content is to generate conversation and attention around the brand, in addition to highlighting its values. The objective is to generate content that is relevant to the target market and that adds value. Storytelling is a common resource in this type of advertising pieces, using protagonists, antagonists, beginning, middle and end.
The Sales Glossary is a compendium of all the most commonly used terminology in sales strategy. Many of the concepts listed here are used when implementing a CRM system or a digital sales funnel, no matter if they are legacy systems or an online CRM. See also our blog that deals with sales techniques, marketing and sales culture.