Branded Content - Sales Glossary - Upnify
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Branded Content

Inbound marketing strategy that is used to generate valuable content around a brand with the objective of seeking an emotional connection between the brand and its audience, in order to build long-lasting relationships with users.

The objective of Branded Content is to generate conversation and attention around the brand, in addition to highlighting its values. The objective is to generate content that is relevant to the target market and that adds value. Storytelling is a common resource in this type of advertising pieces, using protagonists, antagonists, beginning, middle and end.