Burn Rate - Sales Glossary - Upnify
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Burn Rate


It Refers to situations where cash outflows are greater than cash inflows, which is common in start-up businesses.


Cash flow serves to measure the speed with which the company will consume its capital, which is the initial cash contribution from shareholders.


The lack of expense control is one of the terms associated with this concept, it is necessary that the appropriate personnel of the companies create optimization objectives in the processes, in this way they can reduce expenses that do not produce return for the organization.



The Sales Glossary is a compendium of all the most commonly used terminology in sales strategy. Many of the concepts listed here are used when implementing a CRM system or a digital sales funnel, no matter if they are legacy systems or an online CRM. See also our blog that deals with sales techniques, marketing and sales culture.