Business intelligence (BI) is the process of analyzing business data and turning it into actionable information to make strategic decisions. Through BI tools and platforms, companies can identify patterns, trends, and opportunities that allow them to optimize operations, improve sales strategies, and anticipate market behavior.
In the commercial field, business intelligence helps sales teams identify the most profitable customers, optimize sales funnels, and adjust marketing campaigns based on real data, thus increasing the company's efficiency and profitability.
The Sales Glossary is a compendium of all the most commonly used terminology in sales strategy. Many of the concepts listed here are used when implementing a CRM system or a digital sales funnel, no matter if they are legacy systems or an online CRM. See also our blog that deals with sales techniques, marketing and sales culture.