Business Plan - Sales Glossary - Upnify
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Business Plan


It is a document that includes the objectives of your company, the strategies that will be used to achieve them, the amount of investment required to finance your project, the feasibility study and the expected profitability and solutions to solve future problems.


The 10 main important points that must be included in a business plan are:


1.- Executive summary


2.- Description of the product/service


3.- Potential market for the project


4.- Competitive environment


5.- Business model


6.- Financial expectations


7.- Organization and management team


8.- The company


9.- Implementation plan


10.- Marketing and sales strategy



The Sales Glossary is a compendium of all the most commonly used terminology in sales strategy. Many of the concepts listed here are used when implementing a CRM system or a digital sales funnel, no matter if they are legacy systems or an online CRM. See also our blog that deals with sales techniques, marketing and sales culture.