Call to Action - Sales Glossary - Upnify
SalesUp! CRM

Back to dictionary

Call to Action


It refers to an instruction for the user to perform a particular action. It usually takes the form of a linked button on a web page or email that carries out the next step in the sales funnel. It is an instruction for the user to perform a specific action that brings them one step closer to the purchase decision.


Some examples of calls to action: "buy now", "visit us", "call now", "click here", etcetera. Calls to action are useful to increase the effectiveness of advertising.