Software or system that allows to track, follow up and measure the value of the calls that come from the effort made by a marketing campaign.
It facilitates the collection of data such as phone numbers, call duration, keywords and websites instantly, in order to detect the key points of a call to engage in strategic conversations with prospects.
Nowadays, IP switches and similar technologies offer this type of metrics which are fundamental in telemarketing, customer service and help desk.
The Sales Glossary is a compendium of all the most commonly used terminology in sales strategy. Many of the concepts listed here are used when implementing a CRM system or a digital sales funnel, no matter if they are legacy systems or an online CRM. See also our blog that deals with sales techniques, marketing and sales culture.