This refers to the detailed information on the cash flows of a company during a given period.
This indicator is one of the most important, because it generates information on income and expenses, which, in turn, allows determining the solvency and liquidity of the organization. Thanks to this indicator, an evaluation can be obtained to determine whether a business is profitable and, based on this, strategic decisions can be made about investments and its performance in the activity.
The Sales Glossary is a compendium of all the most commonly used terminology in sales strategy. Many of the concepts listed here are used when implementing a CRM system or a digital sales funnel, no matter if they are legacy systems or an online CRM. See also our blog that deals with sales techniques, marketing and sales culture.