The articles of a business or brand blog are published with the ultimate goal of generating a sale, the reader is offered educational content directly or indirectly related to the benefits offered by the brand, that is why each article must follow a structure or methodology similar to the sale.
The closure of the article is the last paragraph of the same, it is written in a persuasive way to motivate the reader to take the next step, it is usually accompanied by a CTA (call to action) or call to action, which seeks to influence a specific behavior in the reader.
The Sales Glossary is a compendium of all the most commonly used terminology in sales strategy. Many of the concepts listed here are used when implementing a CRM system or a digital sales funnel, no matter if they are legacy systems or an online CRM. See also our blog that deals with sales techniques, marketing and sales culture.