"Cold calling" refers to the act of reaching out to a prospect via telephone without any prior communication. Successfully closing deals through this approach necessitates adept socialization and customer qualification skills.
In the present day, there are numerous methods available to gather information about individuals before making contact, including their social media profiles and the websites they frequent. While conducting pre-call research can be time-consuming, there are integration applications such as call trackers and CRMs that streamline and simplify the process.
The Sales Glossary is a compendium of all the most commonly used terminology in sales strategy. Many of the concepts listed here are used when implementing a CRM system or a digital sales funnel, no matter if they are legacy systems or an online CRM. See also our blog that deals with sales techniques, marketing and sales culture.