It is the process or series of steps followed in order to communicate to individuals, groups or organizations, by means of information or persuasion, an offer that directly or indirectly satisfies the exchange relationship between offerers and demanders. Different elements are involved in this process:
- Sender
- Receiver
- Message
- Noise
- Decoding
- Media or channels
This type of communication has different tools, such as: advertising inside and outside the company, digital platforms, mass media, etc. In this way, it is important to have strategic distribution channels, so that the message can obtain the desired audience.
The Sales Glossary is a compendium of all the most commonly used terminology in sales strategy. Many of the concepts listed here are used when implementing a CRM system or a digital sales funnel, no matter if they are legacy systems or an online CRM. See also our blog that deals with sales techniques, marketing and sales culture.