It refers to the series of steps or stages that are followed to close a sale, from the moment a new prospect is attracted through marketing, to the service offered to the customer after the purchase.
It can also be known as sales process, its objective is to guide the consumer, from the moment he shows interest in the product, until he becomes a loyal customer of the brand.
These processes should not only focus on the relationship of the execution, but also on the strategies feedback, thus providing a follow-up that strengthens relationships with customers and in turn the service can be recommended.
The Sales Glossary is a compendium of all the most commonly used terminology in sales strategy. Many of the concepts listed here are used when implementing a CRM system or a digital sales funnel, no matter if they are legacy systems or an online CRM. See also our blog that deals with sales techniques, marketing and sales culture.