It is one of the 3 Cs of copywriting, at this point applies the rule "less is more", it is not about dizzying your prospect with millions of words, on the contrary, the idea is to use them wisely, each word should have a reason to be in your communication, if any word does not have a specific function, then it is superfluous.
This feature helps to achieve clarity of the text, thus avoiding confusion and communication has a higher level of retention, it can also help the prospect to make decisions without hesitation and in less time. The message, when transmitted in a concrete and clear way, can avoid objections and go directly to the decision-making process.
The Sales Glossary is a compendium of all the most commonly used terminology in sales strategy. Many of the concepts listed here are used when implementing a CRM system or a digital sales funnel, no matter if they are legacy systems or an online CRM. See also our blog that deals with sales techniques, marketing and sales culture.