Content curation - Sales Glossary - Upnify
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Content curation


This refers to the process of selecting, preserving and listing the most relevant and highest quality content of a given material. An original text is analyzed to determine which sections can be modified, selected and edited, in order to have an updated and easy-to-understand content for readers.


This process groups information from different sources, making it easier to provide the user with quality content. Content curation ensures that only information of interest reaches users by discarding content that is not relevant.



The Sales Glossary is a compendium of all the most commonly used terminology in sales strategy. Many of the concepts listed here are used when implementing a CRM system or a digital sales funnel, no matter if they are legacy systems or an online CRM. See also our blog that deals with sales techniques, marketing and sales culture.