This is the activity of diffusing the content created through different media or channels, such as social networks, e-mail or paid publications.
For the virality of this content, it is important to identify the channels through which the distribution will be carried out, in order to reach the targeted segments. Communication is fundamental in this process, as it will allow to have a broader view of different methods or strategies that allow the management of this activity in an effective way.
The Sales Glossary is a compendium of all the most commonly used terminology in sales strategy. Many of the concepts listed here are used when implementing a CRM system or a digital sales funnel, no matter if they are legacy systems or an online CRM. See also our blog that deals with sales techniques, marketing and sales culture.