Content Writing is the use of copywriting; or persuasive writing; with content marketing, with the ultimate purpose of educating or informing prospects until they are ready to make a purchase decision. It is about generating written content with a specific purpose, generally used for corporate blogs.
By using this technique, it should be taken into account that the more consumers learn about you, the more likely they are to buy the product or service you are offering, as we mentioned, they will already have an education about it, in addition to valuable content that will be the basis for the decision-making process.
The Sales Glossary is a compendium of all the most commonly used terminology in sales strategy. Many of the concepts listed here are used when implementing a CRM system or a digital sales funnel, no matter if they are legacy systems or an online CRM. See also our blog that deals with sales techniques, marketing and sales culture.