The conversion funnel is a framework that outlines the stages a potential customer goes through, from their initial interaction with a brand to completing a desired action, such as making a purchase. Typical stages include awareness, interest, decision-making, and conversion.
This model is essential for optimizing sales processes. With a CRM like Upnify, businesses can track how prospects move through each stage, analyze conversion rates, and identify bottlenecks to improve overall funnel performance.
An effective conversion funnel strategy includes creating targeted content for each stage, timely follow-ups, and monitoring key metrics to make data-driven adjustments.
The Sales Glossary is a compendium of all the most commonly used terminology in sales strategy. Many of the concepts listed here are used when implementing a CRM system or a digital sales funnel, no matter if they are legacy systems or an online CRM. See also our blog that deals with sales techniques, marketing and sales culture.