It is the product resulting from the copywriting technique, that is, the persuasive texts used in advertisements, in a landing page or in an email.
In marketing, "copy" refers to written information intended to inform, persuade or entertain an audience. Companies use copy to inform the market about their products and services, to persuade them to buy their products and services or to attract traffic to their website through entertaining copy. In addition to copywriting, content writing can also help companies achieve their marketing goals.
The Sales Glossary is a compendium of all the most commonly used terminology in sales strategy. Many of the concepts listed here are used when implementing a CRM system or a digital sales funnel, no matter if they are legacy systems or an online CRM. See also our blog that deals with sales techniques, marketing and sales culture.