Copy - Sales Glossary - Upnify
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Copy


It is the product resulting from the copywriting technique, that is, the persuasive texts used in advertisements, in a landing page or in an email.


In marketing, "copy" refers to written information intended to inform, persuade or entertain an audience. Companies use copy to inform the market about their products and services, to persuade them to buy their products and services or to attract traffic to their website through entertaining copy. In addition to copywriting, content writing can also help companies achieve their marketing goals.