Copywriter - Sales Glossary - Upnify
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A copywriter, also known as advertising copywriter, is a professional specialized in creating and writing persuasive texts that aim to facilitate the sale or attract more prospects.

The importance of these copywriters is in capturing the message, this must be focused on advertising or distribution that you want to obtain, the content must be aligned to convince the public. Marketing is an area that participates in the elaboration of these messages; the diffusion and the means by which the message will be communicated depend on it. Different strategies must be considered in order to reach the target audience.

The Sales Glossary is a compendium of all the most commonly used terminology in sales strategy. Many of the concepts listed here are used when implementing a CRM system or a digital sales funnel, no matter if they are legacy systems or an online CRM. See also our blog that deals with sales techniques, marketing and sales culture.