Customer Relationship Management (CRM) is a customer relationship management system. It is a system that simplifies the daily activities of a company; this allows to focus on what is important, to increase sales.
A CRM allows company managers to have greater control and organization in the different areas of their sales process. It has detailed reports on the company's sales and the activities performed by its sales team.
On the other hand, a CRM makes it easier for salespeople to follow up on prospects, it has functions such as the quotation and mailing campaigns that allow them to save time and effort, and it also keeps their customer portfolio always organized and segmented into prospects, opportunities and customers.
For more information see What is a CRM and its benefits?
The Sales Glossary is a compendium of all the most commonly used terminology in sales strategy. Many of the concepts listed here are used when implementing a CRM system or a digital sales funnel, no matter if they are legacy systems or an online CRM. See also our blog that deals with sales techniques, marketing and sales culture.