In the realm of sales and marketing, cross-selling is a strategic approach that entails presenting customers with supplementary products or services while they are in the process of making their primary purchase. The primary aim of cross-selling is to enhance the value of the transaction and optimize revenue by suggesting related or complementary items that align with the customer's potential interests.
A CMS is a tool that allows an editor to create, edit and publish any type of information on a web page. Usually CMSs work with a database, so the editor simply updates a database, including new information or editing existing information.
Blogs and web pages that handle a lot of information online use CMS's as an option to logically manage content. The most popular on the market are WordPress and Joomla.
The Sales Glossary is a compendium of all the most commonly used terminology in sales strategy. Many of the concepts listed here are used when implementing a CRM system or a digital sales funnel, no matter if they are legacy systems or an online CRM. See also our blog that deals with sales techniques, marketing and sales culture.