Click Through Rate - Sales Glossary - Upnify
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CTR - Click Through Rate


Percentage of the number of users who see an ad or email compared to the number of clicks it receives.


A high CTR can indicate that our website is highly relevant for a search term or a specific concept, which indicates a correct web positioning, greater visibility in social networks and better performance of advertising campaigns.


To obtain this percentage, the number of clicks on a link is divided by the number of times it has been viewed by users (impressions). The result is multiplied by 100.


The CTR helps you measure the percentage of prospects who opened your targeted follow-up emails.


CTR formula


The Sales Glossary is a compendium of all the most commonly used terminology in sales strategy. Many of the concepts listed here are used when implementing a CRM system or a digital sales funnel, no matter if they are legacy systems or an online CRM. See also our blog that deals with sales techniques, marketing and sales culture.