Also known as Customer Engagement Score, it is the measure used to know the level of engagement customers have with a brand.
The metric is represented by a number based on the customer's activities and use of the product or service; the higher the number, the happier and more engaged.
This term describes the communication and constant interaction that the company has with consumers, as it is a measurement technique that can be used to generate an evaluation and, based on this, establish more sustainable relationships.
The Sales Glossary is a compendium of all the most commonly used terminology in sales strategy. Many of the concepts listed here are used when implementing a CRM system or a digital sales funnel, no matter if they are legacy systems or an online CRM. See also our blog that deals with sales techniques, marketing and sales culture.