The customer lifecycle represents the journey a customer takes from first discovering a brand to becoming a loyal, repeat buyer or advocate. This lifecycle includes key stages such as awareness, conversion, retention, and loyalty.
Understanding the customer lifecycle helps businesses tailor their marketing and sales strategies at each stage to maximize profitability. Using a CRM like Upnify, companies can track customer progress through the sales funnel and automate key touchpoints, such as follow-up emails or loyalty rewards.
Adopting a customer lifecycle approach not only improves customer experience but also strengthens long-term relationships, increasing the lifetime value of customers for the business.
The Sales Glossary is a compendium of all the most commonly used terminology in sales strategy. Many of the concepts listed here are used when implementing a CRM system or a digital sales funnel, no matter if they are legacy systems or an online CRM. See also our blog that deals with sales techniques, marketing and sales culture.