Customer Success - Sales Glossary - Upnify
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Customer Success


Customer Success is the integration of Marketing, Sales, Professional Services, Training and Support functions and activities into a new profession to meet the needs of recurring revenue model companies.


It is also known as a planned strategy to execute over the long term in order to maximize the proven value of our product or service, so that its effectiveness is sustainable.



The Sales Glossary is a compendium of all the most commonly used terminology in sales strategy. Many of the concepts listed here are used when implementing a CRM system or a digital sales funnel, no matter if they are legacy systems or an online CRM. See also our blog that deals with sales techniques, marketing and sales culture.